LIBRARIES AND SOCIAL MEDIA: How to use social networking tools to enhance library services

Event Dates
Event Type
General Event
Event Location
Sydney

LIBRARIES AND SOCIAL MEDIA: How to use social networking tools to enhance library services.
 
Social media enables libraries to communicate directly with their customers and to strengthen library community relations.
Libraries are at the heart of the physical community in many parts of Australia.  Social media is increasingly playing a major role in building digital and online communities around areas, interests and activities. It allows libraries to reach community members who might not be aware that a library can meet their information needs.
 
This course is designed to equip librarians with real, hands-on experience in social media dialogue, activity and the posting of content. Using case studies and examples from the educational, business and charitable sector, participants will be guided through development and delivery of an appropriate and effective social media strategy, as well as the creation of social media content and the development of conversations and communities around library content (both online and offline).
 
This course will introduce participants to the fundamentals of communicating through and on, social media and will cover:
 
·        Introduction to social media
·        Marketing and events: how social media can drive interest and uptake in library services and events
·        Request management: using social media to communicate with, and engage with, library users
·        Building a social community: how social media activity can help build online and offline communities
 
Workshop presenter – Gay Flashman, international consultant in social media.
 
Who should attend: This course is designed for a broad range of library staff with a range of experience of social media in the workplace.  Those with no experience are particularly welcome and will be supported in their first steps in the social media space.
 
Cost $770 (inc GST) for two or more from the same organisation the cost is $693 per person. This workshop provides a hands-on experience and is limited to 12 participants.
 
2 May 2012       Melbourne
16 May 2012     Sydney
 
For full course details and registration www.pics.com.au – Events for Libraries